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Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Great Book, more than worth the moneyReviewed by Vincent Miceli, 2010-03-03
This book is well organized and well written. It offers detailed "how to" information for do-it-yourself SEO. I have read several SEO books and none compare with this one. I would strongly recommend this book for anyone looking to optimize their website. More than worth the price of the book. It does not cover topics with two pages of content and an illustration but most of the other books I have read. It offers detailed information on topics, explaining what the topic is about and then details on how to implement the strategies. Five stars all the way.
Dummies, no? PageRank, yes!Reviewed by Jason L. Mcdonald, 2010-01-24
Well, here it is 2010 and I just got around to thoroughly reading
this book. As a person who trains in SEO at Jasonmcdonald.org, I
try to keep up with the Joneses by reading an SEO book a
month.
So I finished this one. The good news - it is a very good basic
introduction to SEO, with plenty of helpful tips.
The bad news - it is outdated, being written in 2008. For example,
it heavily emphasizes directories which are all falling by the
wayside as Google local eats up the entire local search
market.
The BEST and MOST significant part of the book is his discussion on
PageRank, Google's special sauce that measures the 'authority' of
pages based on incoming links. Mr. Kent explains ways to build your
own site, that take advantage of PageRank, plus emphasizes that
reciprocal links and outbound links are still valuable. This is
contrary to the advice of many SEO people. I'm not sure I fully
agree with it, but it is a provocative and interesting detailed
approach to PageRank.
So the book is good for both beginners and experts. His website has
some information as well. Good job!
Beware of "directories" infoReviewed by r, 2009-12-07
This is a so-so book about SEO. The author hits on some of the
major topics, and provides some technical details, but an awful lot
of the information is common sense for anyone remotely capable of
creating or operating a web site. The book could probably be about
half or less of its current length and would waste a lot less of
the average reader's time.
Anyway, this leads me to my primary problem with this book: the
author chalks a lot of SEO up to propagating a site link in
web-based directories. While there is probably merit to this,
whether this method carries as much weight as the author seems to
suggest is questionable. The process amounts to spamming
little-known link repositories with one's URL.
Perhaps even worse is what may be an outright scam: the author
mentions a "service" that he personally uses to submit to these
directories (he goes into some detail about this service on the
first page of Chapter 12). He directs the reader to his web site
([...]), where a "book info" page lists a company to contact for
directory submission services. This turns out to be an individual
(Nitin Agarwal) at an Indian ISP company. The company took my
money, but then completely stopped responding to emails.
While I can't blame the author for a random SEO company's failure
to perform services purchased, I CAN blame the author for
whole-heartededly recommending a particular service, and then
recommending a specific company for this service in both the book
and his web site. The whole thing smells a bit too much like a
scam.
Search Engione Optimization for DummiesReviewed by Pernell Johnson, 2009-11-11
I felt that the book was very well written and informative. just
the information that I was looking for
Well written - well explainedReviewed by Non-fiction Reader, 2009-10-22
I thought this book did an excellent job of explaining to all skill levels the details of search engine optimization. It reads more like a candid and frank discussion of the importnat principles than it does a list of the things to do to get your page to show up first, but I feel much better positioned to create more user freindly and search frieldnly pages than I did before reading this book.
